While I agree that a permanent banning would be a step in the right direction, it would still not be a permanent solution to the problem.
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In the begin of this world chat thing, IGG actually banned a certain amount of players for various reasons, but lately it turned out into a 1 month mute.. really
Hi, IMO removing that 50 gems cost is the best solution, why? Because ppl who actually play and not p2p choose to keep their gems without chatting and play. And in games like Summoners war for Example; I never see such mean less msgs in world chat. Tho it's free unlike Castle Clash broadcaste.